Marketing Happens Everywhere

I had the most interesting experience yesterday. I was meeting with a marketing consultant about getting some ads developed and placed in our local Consumner's Guide (a direct mail mini-magazine full of ads sent to all homes within a particular postal market). It was a great conversation. I got information about pricing and ad placement. We developed my ad and discussed the potential of future ads. Then the magic happened.

Through this whole process, we were talking about my business, my target audience, how it links to a secondary business I operate. The consultant started asking me questions about my business after we were finished with our ad work. I answered his questions, and asked a few of my own. Somewhere in the middle of the coversation it became clear that a conversion was taking place, and I was ready.

The end result? I think I picked up a new customer! I'll know for sure within a day or so.

Wow! Marketing really happens everywhere!