Building Your Web Presence by Gaining RSS Subscribers

Several weeks ago, the topic of one of my BlogTalkRadio hows was Building a Web Presence. I discussed a bunch of ways you can get your message out there to the world through the web. That show stopped short of really focusing on how to build traffic to your websites, landing pages, and blogs. That topic will absolutely be covered in one of my radio shows soon, but one of the traffic building techniques that many new internet marketers forget is the use of RSS.

When people subscribe to your site(s) through RSS, they are expressing an interest in your site (and in you!) and the likelihood tat they will be back regularly increases dramatically over the more casual reader who simply bookmarks your site. Don't get me wrong, bookmarking is great - and some of the social bookmarking sites can really help you increase traffic to your site or blog - but the daily or weekly return of people who are following what you have to say is really valuable.

DailyBlogTips had a post this week week about 50 Simple Ways to Gain RSS Subscribers. It included great tips, and while some are simple and based on common sense (keep your blog focused, offer email subscriptions, etc.), others are based on experience and research and a re probably not as obvious to newcomers (use a large RSS icon, offer a comments feed, use cross feed promotion, etc.).

There is something there for just about everyone. Even if you are pretty experienced and driving traffic to your sites, sometimes a few reminders can really help.