The Importance of Follow-Up

Imagine this---

You walk by a table in the table in the park and there is an envelope with your name on it. You open it, and inside there is a note that says, "Come back in 24 hours and there will be a red envelope on this table with your name on it, with a $100 bill inside. Come back and the money is yours."

What would you do?

Maybe you'd be a bit skeptical that there would actually be an envelope tomorrow with $100 for you. Would you be so skeptical that you wouldn't even come back?

Would you come back, but just keep walking by the table, looking at the red envelope, but not taking it?

That's exactly what sales people and network marketers do when they fail to follow-up. Your website, or sizzle line, or sales materials have whetted the appetite of your potential customer or business partner, but if you don't follow-up and actually seize the opportunity by asking for the sale or closing the deal, it's just like leaving money on the table.

Sure, maybe you follow up and it doesn't work out (sort of like the equivalent of coming back to the park the next day and seeing no red envelope on the table), but wouldn't you hate to lose out on the opportunity just because you didn't follow-up?