The Connection between Marketing and Customer Service

You may not feel like you are engaged in marketing activities when you are in the middle of a sales call or a customer service activity, but you are. The connection between the two (marketing and customer service) is really strong.

You probably already know that word-of-mouth marketing is just about the best there is. If people love you and your product and/or service, and they are telling others how much they love you, they are like marketing ambassadors for you - spreading the good word about your products and services.

Of course, the opposite is also true. If people are unhappy with your service and/or product, do you really think they will keep it to themselves? Nope. They will tell their friends. Why they are unhappy really won't matter later when one of their friends (or the friend's friend, or one of the readers of their blog or website) chooses not to work with you. The damage will already be done.

So, before you put off providing good customer service, think about the effect that will have on marketing. Good customer service can lead to more business. Lousy customer service can cost you more than you think.